Miu Miu FW23 Collateral Campaign

Director / DoP / Edit / Script / Sound Design Kersti Jan Werdal @kerstijanwerdal
Creative Director Edward Quarmby @edwardquarmby
Stylist Lotta Volkova #lottavolkova
Movement Research and Consultant / Lucy Kerr 

Kersti Jan Werdal and I met at CalArts in 2017 and immediately became good friends. fMy interest in film from a dance perspective and her interest in dance from a film perspective has created a strong creative bond and curiousity between us. Contributing movement to this Miu Miu campaign was an incredibly fruitful experience and I was very interested in Kersti's inclusion of ambiguous text and narrative within the context of being in down time on a set. This process felt second nature to me since I'd been recently working on a dance piece about "Downtime" - the liminal space of contemplative waiting or hanging out. Kersti and I were thinking about the before and after the camera is rolling. For the movement generation, I worked a lot with chairs, rolling chairs, oranges, notebooks, glasses of water, to find gestures in relation to objects and surfaces that can support parts of the body.

This campaign was such a pleasure to work on and to be there in person on set for. The prompt was "park bench" and from there Kersti and I explored possible props and movements that could be happening in the park. There was the theme of a treasure hunt we were working with - maps and directions in the poetic text Kersti had the models say, along with that movements that felt suspended in time, suspended in place. 

Miu Miu SS24 Collateral Campaign

Director / DoP / Editor Kersti Jan Werdal
Creative Director Edward Quarmby
Stylist Lotta Volkova
Movement Director Lucy Kerr

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